Profile: Karen J. Marchetti

Karen J. Marchetti, SVP, SMAresource.com

Direct-Response Campaign Strategist, Master Response Copywriter, Database Consultant.

Stellar Direct-Response Results for a Range of Clients, including:

  • Series of direct mail tests for Qualcomm's Eudora software division that boosted direct sales response from 0.5% to over 8.35%.
  • Redesigned, refocused, and rewritten web site for OKBridge.com that led to a 67% boost in guest accounts.
  • Three-phase email campaign that drove Luce Forward clients to an extensive online survey, generating 60% response!
  • Bimonthly email campaigns to customers, prospects, and golf coaches that doubled sales volume for lostgolfballs.com over the prior year.
  • Email and direct mail campaigns to prospects for Union Bank that motivated 22% to sign-up to receive regular communications from the Bank.

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