Copywriting for SEO: Every Page is a "Book"
I heard a great concept at an SEO presentation today, that makes sense for copywriters trying to learn how to write SEO tags for their web site. The speaker suggested:
"Think of every page on your site as a book."
When you pick up a book, you read the book title. Then you might read the short description on the back of the book. Then you might browse the table of contents to see what the chapters are about. This, suggested the speaker, gives the SEO copywriter a great analogy for writng SEO tags for every web page.
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