The 5 Levels of Social Media Usage

• By: Karen J. Marchetti
• On: 04/26/2009 23:02:00
• In: Social Media

Johnny Chan of eBoost Consulting talked recently about the 5 levels on the social media participation ladder.  Every marketer needs to think about these 5 levels in relation to your own audience.  Where is most of your audience on the online participation scale?   Your job is to move your audience up the ladder of participation.   

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Using Twitter: Listen before you Tweet

• By: Karen J. Marchetti
• On: 04/20/2009 19:39:43
• In: Social Media

If you've been wondering if you should get involved with Twitter, a recent presentation at the San Diego Software Industry Council (www.sdsic.org) convinced me that EVERY company needs to be involved there.  As the speaker pointed out, "Conversions are happening with or without you . . .".   Marketers really can't afford to not be involved.

 

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