"Nurturing" Prospects with an Email Conversion Series

When a prospect completes one of your web forms in response to an offer, what then?    Maybe you have an email autoresponder message set up to automatically thank the prospect for their request, and to perhaps deliver the offer -- access to the promised white paper, special report, podcast, webinar, or perhaps a special web page.   But do you stop there?   Are you assuming that everyone who visits your web site also learns what you want them to learn while they're there?    Realistically, few (if any) prospects read all the pages on your site that you'd like them to read.  By the next day, it's likely that prospects have forgotten what they read on your site the day before.   We all need to do more careful "nurturing" of prospects over time.

 

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