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Direct Marketing (or Direct-Response Advertising) efforts . . .

• Generate immediate response (via phone, mail, email, web, fax.)
  Direct Marketing efforts encourage the audience to take action NOW (by making a specific offer). You will have the best chance of getting a response when you motivate your audience to take action immediately after (or while) viewing your Direct Marketing effort (ad, mailer, email, web page, etc.).

• Create trackable, measurable results from individual customers (through a specific offer and a request to take a specific action). You want to know who responded, and to what they responded, to track the effectiveness of each effort.

• Use any medium, including print (magazine, newspaper), postal mail, web sites, email, television, billboard, radio, package inserts, door hangers, transit ads, aerial advertising, etc.

How do you know when Direct Marketing is the right tool to use?

Use Direct Marketing . . .

1.	When you want an immediate measurable response. Direct Marketing usually is designed to generate an immediate response from a commercial, ad, mailer, email or web message. Direct Marketing efforts include a specific offer, and generate trackable responses and measurable results.
2.	When you need to generate immediate sales. Direct Marketing efforts usually include an attractive special offer, designed to generate immediate sales.
3.	When you need to generate leads (to support a salesforce, etc.).
4.	When you need to generate traffic - for a retail location, trade show booth, or web site.

 

For copy that really sells - based on these PROVEN techniques - contact us.

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