Direct Marketing, Direct Mail, Web Sites, San Diego

Web Site Rehab^SM: A 12-Step Program
Help Your Web Site Start a New Life

If your web site suffers from "paragraph-addiction" . . .
If you suffer from the heartbreak of knowing that your web site could have really "been someone" if it had only applied itself . . .
It's time for a web site intervention.

Our latest 12-Step Program for Web Site Rehab will instill these values into your site:

Every page is a landing page - the "why should I buy from you", and why should I stay on this site messaging need to be built into ever page.
Every page is a response page - key Offers should be promoted on every page.
The most valuable real estate is "above the fold", high up on the page. How are you using your most valuable real estate?
85% of your visitors scan. Is your site built for 85% of your visitors?
Visitors don't want to engage with a corporation. They don't want to have a relationship with a company. People want to engage with people. People buy from people. Is your site personal?
If I wrote down the words your best salesperson uses to engage a potential prospect, are similar words on your website? (Selling is selling. If your want your web site to sell, why isn't your best sales presentation on your site?)
Navigation that makes sense, even to a first-time visitor, a visitor tired after a long day, a visitor being distracted by other things in their office or home.
Visual layouts that look easy to get though. "Nesting" of short copy within long to make the page visually organized.
Not one extra word that doesn't need to be there. Your web real estate is too valuable, and visitors can too easily leave a site when they're bored by copy that is impersonal, non-benefit-oriented, and takes too long to deliver the information they're looking for.
Something memorable to make me return.
Conversational, persona-based copy that draws the visitor in. Who is your site written for?
Offers that attract attention - and generate the right level of lead quality.

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"In my 15 years in the direct mail industry, I've worked with dozens of copywriters and self-proclaimed direct mail 'gurus'. Karen knows more about direct mail than anyone else I've ever run into. If you're looking for someone that really understands what it takes to make your direct mail campaign a success, Karen has the right stuff."
Ruben Leon, Spectrum Data