Direct mail, direct marketing, internet marketing seminars

Upcoming Seminars . . .

USPS Direct Mail Certificate Classes

You can earn a USPS Certificate in Direct Mail Marketing, by boosting your direct mail knowledge in 6 morning classes. The San Diego Postal Customer Council will again offer the classes in 2008. (If you didn't get to complete all 6 classes in 2007, you can take the classes you missed and still earn your Certificate.)

Karen Marchetti will again be presenting 4 classes, including:

Copywriting Workshop (expanded to a 2 ½-hour session) on 4/16
Creative Review (format, package elements, design, and entire package review) on 6/18
How to Test Your Way to Success (Testing, Tracking, Financial Analysis) on 7/9

For registration information, visit www.sdpcc.org.

COPYWRITING Workshop I
April 16, 2008 9:30 am to 12:00 noon

Copy in direct mail must SELL! How can you ensure your copy gets the job done? Discover a simple 7-step process for planning a more effective creative message. Then you'll put it into practice, as you write and edit various direct mail pieces during this workshop. Before you leave this session, you will know how to:

Develop a creative outline that makes writing your actual direct mail a breeze!
Craft headlines that will get your direct mail opened
Incorporate the key elements of the sales process into all of your copy
Use one of the 7 emotional drivers to craft your message
Write sales letters that really sell
Edit your copy to boost response
Recognize good direct mail copy when you see it!

Bring your latest direct mail efforts to this workshop. You'll discover how to improve your copy to make a tremendous difference in your response

CREATIVE Review
June 18, 2008 10:00 am to 12:00 noon

How do you put an effective direct mail package together? What package format should you use? What pieces should you include inside your envelope - and should you use an envelope? How do you get your package opened - or past the "gatekeeper"? And what makes one direct mail package get 3 times the response of another?

Learn how to review your entire direct mail package from the eyes of your prospect. You'll discover:

Everything you always wanted to know about direct mail formats, including: the best-responding envelope sizes - to self-mailers - to "lumpy" and dimensional packages
The simple process for determining exactly what pieces should go into your package
2 key roles of direct response design - and when design can actually depress response!
7 proven steps to effective design of any direct mail package
How your package is viewed by your prospect - along with a half-dozen ways to easily boost its response

Attendees' packages will be discussed during this session (like having a personal consultation with the instructor)!

TESTING Your Way to Direct Mail Success!
July 9, 2008 10:00 am to 12:00 noon

Testing is the key to maximizing every dollar of your direct mail investment. It's how you can steadily boost your response rate -- and your profit! Each time you mail, you should be learning something - by comparing Lists, Offers, headlines, emotional appeals, and more. Find out:

What to test first - and why
How to construct a test - and how to read results
How to test more than one element at a time
How many should you mail for valid results
How to set up tracking
How to analyze what really happened in your test

You'll learn how to run the critical "DM Math" calculations including: breakeven analysis, response analysis, return on investment (ROI), test of statistical significance - and more. If you're using direct mail as a significant part of your marketing effort, you should ALWAYS BE TESTING! Find out how to do it right - and test your way to success!

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New 90-Page eGuide
Offers (over 84 of them)
that SELL!

Testing Your Way to Direct Mail Success
61-page guide takes you step-by-step
more about the direct mail testing guide

Want to Offer an In-House Direct Marketing Seminar?
Contact us

Tested, trackable, measurable results.
We know what works.
We'll help you "test your way to success".

"In my 15 years in the direct mail industry, I've worked with dozens of copywriters and self-proclaimed direct mail 'gurus'. Karen knows more about direct mail than anyone else I've ever run into. If you're looking for someone that really understands what it takes to make your direct mail campaign a success, Karen has the right stuff."
Ruben Leon, Spectrum Data