KEY STAFF
Karen J. Marchetti
Senior Vice President
Direct-Response Campaign Strategist, Master Response Copywriter, Database Consultant
Stellar Direct-Response Results for a Range of Clients, including:
- Series of direct mail tests for Qualcomm's Eudora software division that boosted direct sales response from 0.5% to over 8.35%.
- Redesigned, refocused, and rewritten web site for OKBridge.com that led to a 67% boost in guest accounts.
- Three-phase email campaign that drove Luce Forward clients to an extensive online survey, generating 60% response!
- Bimonthly email campaigns to customers, prospects, and golf coaches that doubled sales volume for lostgolfballs.com over the prior year.
- Email and direct mail campaigns to prospects for Union Bank that motivated 22% to sign-up to receive regular communications from the Bank.
Popular Seminar Presenter
- University of California San Diego, Extension Services, in-house seminar for Marketing staff ("How to Craft Copy that Sells")
- San Diego Direct Marketing Association ("What you can learn from the ECHO Award winners", "How to Craft Copy that Sells", "How to Write a Marketing Plan", "Direct Marketing Boot Camp")
- United States Postal Service, instructor, Direct Mail Certificate program, 4 courses of the 6-course program ("Testing Your Way to Success", "Copy that Sells", "Developing the Creative Package", "Offers that Motivate")
- San Diego Postal Customer Council, Mail Expo conference ("Designs that Sell", "10 Ways to Boost the Sell in Your Copy", "Crafting Offers that Sell")
- Midland Credit Management, full-day planning and analysis session on Direct Mail programs
- XDI (credit union services), half-day planning session on Direct Marketing acquisition and cross-sell programs
- San Diego Performing Arts League, Direct Marketing seminar at the quarterly marketing workshop
- United Jewish Federation, Direct Marketing seminar at the annual marketing workshop
University Instructor
Instructor, University of San Diego Direct Marketing Certificate program (6 years)
Instructor, University of California San Diego, Marketing Management Certificate program, Direct Marketing (4 years)
Instructor, California State University Long Beach, Marketing Management Certificate program, Direct Marketing (4 years)
Instructor, University of San Francisco, Masters Program, Health Care Marketing (2 years)
Published in National and Regional Marketing Publications
Direct Marketing articles in:
Marketing News, the American Marketing Association's national monthly magazine
Bank Marketing, the Bank Marketing Association's national monthly magazine
San Diego Business Journal
High-Tech Marketing Alliance monthly newsletter
Regional Chapter Newsletters of the American Marketing Association (San Diego, Orange County)
San Diego Direct Marketing Association monthly newsletter
Recognized Leader in Marketing and Direct Marketing
Judge, Direct Marketing Association's international ECHO Awards (awards based on results)
2000 "Direct Marketer of the Year", San Diego Direct Marketing Association
1995 "Woman Who Means Business" in Marketing,
San Diego Business Journal
Member, Board of Directors, San Diego Software Industry Council
Chairperson, Sales and Marketing Business Interest Group, San Diego Software Industry Council
Director Emeritus, San Diego Direct Marketing Association
Two-time President, San Diego Direct Marketing Association
President, San Diego American Marketing Association
Blog
Copyright © 1991 - 2010 Strategic Marketing and Advertising, Inc. All rights reserved.