Free Library
Top 10 Things Your
Marketing Database Should Do For You
Is your customer file giving you a real advantage? Do you have a clear profile of your best customers?
Do you know how to allocate marketing dollars across your customers, to generate the strongest return?
If you’re a little fuzzy about database marketing – what it is, what it can do for you, how to set it up,
etc. – here’s a short list of what your marketing database should be doing for you.
read more
10 Critical
Components of Successful Marketing Programs
How can you get the most from every marketing dollar? How do you know if your marketing is
successful? Do you wonder what’s missing from your marketing programs?
read more
The most successful marketing programs include these 10 critical elements:
7 Ways to Make Your Direct Mail More Effective
Effective Direct Mail follows the key principles of Direct (or Response) Marketing --
principles that many marketers who focus on Brand/Awareness Advertising may not be aware of.
Like Public Relations, Market Research, and Brand/Awareness Advertising, Direct Marketing is
its own body of knowledge. Here are some tips for making your next Direct Marketing effort via
Direct Mail work harder for you.
read more
What is Good Print Advertising?
What makes a "good” print ad? When you review creative
work from potential resources, how can you identify good
agencies, writers, and designers?
When the objective of your print ad (or print campaign) is
a Direct Response objective – trackable traffic (retail or web),
leads or sales -- the following key points will help you
identify good magazine or newspaper advertising.
read more
Blog
Copyright © 1991 - 2010 Strategic Marketing and Advertising, Inc. All rights reserved.