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7 Ways to Use a Database Marketing Consultant
Do you need a true marketing database?
Do you have a marketing database that's less than effective? If yours isn't
telling you what you need to know, a Database Marketing Consultant can help
you plan more effective data capture programs, reporting, and database marketing
programs.
View our 5 ½ Steps to a True Marketing Database
Do you have contact strategies
for each of your major customer groups? How closely are you staying in touch
with your best customers? Do you have a prospecting strategy?
| 1. | Past Program and Results Review |
| Bring in a database marketing consultant to review past efforts and help generate ideas and direction for upcoming programs | |
| 2. | Database Marketing Plan Development |
| Have a senior Database Marketing pro write
your plan for you, work with you to develop your plan, or review your
existing plan, to include:
Competitive Analysis |
|
| 3. | Copy Development |
| Use expert Direct-Response copywriting to craft direct mail and email messages -- for personalized and highly relevant messaging for of your major customer groups. DM pros keep up with the latest test results about what's working, so you don't have to. | |
| 4. | Coordinating a Planning Session for Your Team |
| Bring senior database marketing expertise to your next planning session. Have a custom session crafted to help direct your team toward its goals. | |
| 5. | Customer Contact Strategy Development |
| Tap into senior Database Marketing expertise to segment your database, and craft contact plans for your major customer groups. | |
| 6. | Prospecting Plan Development |
| Do you have a well thought-out plan for prospecting? Have you thought about the steps in your sales process, incentives to move prospects along in the process, and your particular business model? | |
| 7. | Database planning |
| Craft a true marketing database, to include: User Requirements Document Development Database Reporting Best Customer Reporting and Marketing Programs Building marketing program tracking into your database Building Lifetime Value into your database |
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"In my 15 years in the direct mail industry, I've worked with dozens of copywriters and
self-proclaimed direct mail 'gurus'. Karen knows more about direct mail than anyone else
I've ever run into. If you're looking for someone that really understands what it takes
to make your direct mail campaign a success, Karen has the right stuff." Ruben Leon, Spectrum Data |
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