Direct Marketing, Direct Mail, Web Sites, San Diego

Conversion Clinic^SM

3 Questions to Improve Your Web Results

What have you done in the last month to improve your site "Conversion"?
What different Offers have you tested in the last 3 months?
Are you "nurturing" your leads with a series of messages

One of the most critical roles of marketing in truly managing a web site - and in supporting the sales effort -- is in tracking "Conversion" and making regular changes to improve it. You're sending prospects to your site, why not focus on getting more of them to take action while they're there? Your site is generating prospects - are you communicating regularly with them, to motivate the next "conversion" action? We'll help you:

Set up Conversion Tracking to evaluate Response Path Progress.
Analyze your web stats in terms of Depth of Visit
Evaluate your home page for clarity, to be sure your navigation is delivering what your audience is looking for.
Create appropriate landing pages for each Pay-Per-Click ad campaign
Review the promotion of your Offer(s) across all other pages in your site to see how your Offer focus could be improved.
Evaluate your Offers for effectiveness, and craft new aggressive and attractive Offers for testing.
Create test versions of your Offer pages and Landing pages.
Help you "nurture" your leads with a series of email messages.

See our blog post on this topic

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"In my 15 years in the direct mail industry, I've worked with dozens of copywriters and self-proclaimed direct mail 'gurus'. Karen knows more about direct mail than anyone else I've ever run into. If you're looking for someone that really understands what it takes to make your direct mail campaign a success, Karen has the right stuff."
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