Consulting Direct Mail, Internet Marketing, Direct Marketing, Copy Consulting

Consulting for Maximum Response

Are you and your marketing staff aware of all of the latest "what's working" studies?

Need help to build response - to generate ideas, or identify new ways to improve results?

Or maybe just take a fresh look at your programs from an outsider's point-of-view?

Senior consultants from Strategic Marketing will help you improve your programs, develop your campaigns, generate new ideas, and provide a fresh perspective.

Copy, Design and the Strategy Behind It

We'll work with you to develop a strong direction for your copy and design.

Not sure if your copy really sells? Not convinced your design will get your copy noticed and read? Have a consultant review your copy and design to ensure your effort is as strong as it can be.

Copy Direction and Review – develop a strong positioning for why should they buy yours
Design Direction and Review – getting the action above the fold, moving the eye to the response
Copy Editing
Positioning Development – Develop your main message or "positioning" statement
Competitive Analysis

How is your solution different from what your audience now uses or what competitors offer? What are the key benefits you want to emphasize? Why should I buy yours?

What key emotion will motivate your audience to take action?

Generating and Converting Prospects

Do you have a well thought-out plan for prospecting and conversion? Have you thought about the steps in your sales process, incentives/offers to move prospects along in the process, and a regular contact plan? What will motivate your target audience to take action?

Offer Formulation and Review – craft an irresistible offer ("the deal")
Copy Direction and Review – crafting offers with the right level of commitment to generate the right level of quality
Email Conversion Series Planning and Review – educate prospects over time, put a personal face on the company, and shorten the sales cycle

Learn about our Conversion Clinic^SM services (will link to new conversion.asp page)

Web Site and Landing Page Review

Is your copy, layout (eye flow) and navigation as smart as it could be? We'll review your copy, layout, and navigation, and suggest improvements to get maximum results from your pages.

Web Site Rehab^SM
Landing Page Review

Web Site or Landing Page Development (Navigation, Design, Copy, Response Paths)

Develop a navigation plan, layout, response plan, and copy plan. The latest direct-response techniques will help ensure your site and landing pages achieve your objectives.

Testing and Analysis

Help generate ideas and direction for testing and enhancements. Which are the strongest offers, the best headlines, and the most critical emotions with your audience? You don't have to guess and hope for the best - you can easily test your way to success.

What's the expected gross profit per sale?

Based on the total cost of the program, how many sales are needed to breakeven?

How realistic is the breakeven response rate?

You'll have a better chance of achieving your objectives if you quantify them before you ever begin your campaign. Do you need to generate a certain number of leads per sales rep per month? Does your program need to achieve a certain level of profitability to be continued, or can you bring in new customers at breakeven?

Test design and analysis – test to maximize the value of your effort
Financial/ROI analysis – Run the financials to ensure the plan can achieve your objectives

How to get started