Direct mail advertising, direct marketing agency, web marketing

WHY YOU'LL GET BETTER RESULTS . . .

When you need Direct Marketing expertise to maximize results,
you want a team with extensive KNOWLEDGE of what works and what doesn't -
to give you better results faster . . .

Common Direct Marketing mistakes can cost you thousands of wasted dollars and lost sales (not to mention lost time - even embarrassment or loss of reputation -- due to a failed program).

With SMA's Direct Marketing services, you'll enjoy extensive knowledge of how to:

     identify the most effective audience
     select postal mailing lists and email lists that work
     attract attention -- in print, mail, email and on the web
     write strong benefit headlines that will draw your audience in
     get the copy read
     craft irresistible offers
     motivate profitable response
     design to facilitate the way 85% of your audience "reads"
     generate qualified leads cost-effectively
     design tests for maximum learning
     analyze results for statistical significance

Test every other agency you're considering:
Ask them:
     the secrets of getting email and direct mail opened - and acted upon
     keys to getting visitors past the home page of your web site
     how they craft irresistible offers - especially how to "merchandise"      the offer
     how they manage the quality versus quantity tradeoff when generating leads
     the critical path for designing killer sales letters

Look for advanced EXPERTISE in highly specialized areas . . .

With SMA, you'll access decades of SENIOR level expertise in Marketing Management and Product Management, Direct Marketing and Web Marketing, Copywriting, Database Creation and Database Marketing.

Universities, Marketing and Direct Marketing Associations, Trade Associations and Publications - even the United States Postal Service -- rely on our expertise . . .
Our team has taught Marketing and Direct Marketing at University of San Diego, University of California San Diego, California State University Long Beach, the University of San Francisco, and at the United States Postal Service San Diego. We are frequent luncheon and seminar presenters at Direct Marketing Association, Bank Marketing Association, American Marketing Association (and other marketing associations), and Postal Customer Council events nationwide.

Look for our articles in: Bank Marketing magazine; American Marketing Association's Marketing News; and Business Journals throughout Southern California.

Take advantage of our far-ranging EXPERIENCE over decades, with hundreds of companies, in a broad range of industries . . .

On the consumer side, we've successfully marketed everything from:

software . . . to financial services . . .
golf equipment . . . to cameras . . .
wines . . . to nutritional supplements . . .
hotel casinos . . . to satellite dishes . . .
Internet services . . . to spas . . .
And we do fundraising, too.

Our business-to-business experience includes selling direct and generating qualified leads for:

software and laptops . . . e-publishing systems . . .
VAR and retailer programs (for software, satellite dishes, and various hardware)
. . . professional trade associations, seminars and publications . . .
401(k) programs and corporate financial services . . . legal services . . .
and more.

Our profit-oriented, BOTTOM LINE APPROACH to direct marketing ensures
your programs will be planned to be profitable - by design

Return on your Marketing Investment is our focus. Financial analysis is part of every plan we develop, so you'll know the expected profitability of your marketing programs before you ever spend a dime.

How we can help
How we'll work with you
How to get started